Artificial Intelligence (AI) is revolutionizing the marketing industry like never before. The use of AI in marketing gives marketers the ability to understand their customers more thoroughly when combined with analytics and personalized advertisements. Marketers are able to make smarter business decisions through the data provided by AI and in doing so offer their customers more meaningful experiences. It is already not just a growing trend, but will continue to be a part of how brands engage with consumers in the future.

With AI, marketers have the ability to process vast amounts of data instantaneously and accurately. The ability for businesses to track customer behaviour, preferences and purchase patterns in real-time due to AI offers businesses the opportunity to create more relevant and targeted marketing campaigns that reach their intended target at the most opportune time. Using AI algorithms allows predictive modelling of when a customer is most likely to buy a specific product next and what time they are most likely to see and interact with an advertisement.

Another significant benefit of AI as it relates to marketing is in its use of personalization. Chatbots, recommendation engines and automated email marketing systems are all examples of how AI can be utilized to create more relevant and personalized content for individual users. By creating personalized content for users, customers are able to receive value from their interaction with a brand and ultimately become more loyal to that brand. Netflix, Amazon, and Spotify are all excellent examples of brands that utilize AI technology to create personalized experiences for their customers and keep them engaged and satisfied.

Integrating AI into a company’s marketing strategy will enhance their marketing efficiency, as it automates redundant tasks such as scheduling social media posts and optimizing ad spend and responding to customer inquiries. By automating redundant marketing tasks, marketers will have the ability to concentrate on more analytical thinking.